YouTubers to get ad money share // canavarlar

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YouTubers to get ad money share

People who upload their own films to video-sharing website YouTube will
soon get a share of the ad revenue.

YouTube founder Chad Hurley confirmed to the BBC that his team was
working on a revenue-sharing mechanism that would "reward creativity".

The system would be rolled out in a couple of months, he said, and use a
mixture of adverts, including short clips shown ahead of the actual film.

YouTube has more than 70m users a month and was recently bought by
Google.

The offer applies only to people who own the full copyright of the videos
that they are uploading to the YouTube website.

Founders Chad Hurley and Steve Chen made $1.65bn with YouTube

The company, which Google bought in November last year for $1.65bn,
was currently working on "audio fingerprinting" technologies to identify
copyrighted material, Mr Hurley said in a session on social networking at
the World Economic Forum in Davos, Switzerland.

Speaking to the BBC after the session, he declined to give further details,
saying that YouTube was still working out the technology and processes
involved - both for the rewards system and the video clip advertising
system.

But he confirmed that the various features would be rolled out one by one
over the next few months.

"There won't be one big release," he said.

The audience of the YouTube website will not have to put up with overly
long "pre-roll" adverts. Mr Hurley said a clip of three seconds length was
one of the options, although the details had not been worked out yet.

Other video sharing sites such as Revver already split advertising revenues
with users uploading original content, but only YouTube has managed to
attract an audience measuring in the tens of millions.

Mr Hurley said the fact that YouTube had not had a revenue sharing model
was one of the reasons for its success, as that had allowed the website to
focus on its key strength, making it easy to share videos with others.

YouTube has repeatedly clashed with film studios and music publishers
over copyrighted material that has been uploaded to the website.

The company says that it is quick to remove copyrighted material on the
site that has been brought to its attention.

Since the takeover by Google, YouTube has also negotiated a string of
deals with large media groups, which also involve some revenue sharing.